According to the American Trucking Association, our industry is now short about 35,000 drivers.
How did that happen? Consider another statistic from the ATA: In large truck fleets, driver turnover stands at about 95 percent—and that’s actually a slight decrease from other recent years. Conversely, at smaller fleets with less than $30 million annual revenue, turnover is currently around 90 percent, but trending upwards. The fact that the minimum-wage fast food business has even worse employee turnover (averaging 145% annually) should be little comfort. Now more than ever, the question of how to keep drivers happy keeps fleet managers and trucking execs awake at night.