CURTAINSIDE TRAILER BLOG

Advertising on a trailer, truck or van puts your brand and message in motion.

While stationary billboards have been the staple of outdoor advertising for decades, advertising on commercial vehicles is now a competitive option for the most advertising bang-per-buck.

A semi-trailer and the wide open road add up to a powerful strategy for advertising your company and brand to millions of motorists.

The considerable available square footage on both sides of a 50-foot trailer offers powerful potential to reach out to an ever-changing market. Every mile your trailer travels down the road with blank sides, on the other hand, is a missed marketing opportunity.

Lead generation is a process that motivates prospective customers to take the next step.

In mobile trailer advertising, lead generation means the prospect who glimpses an effective ad is inspired to take action, expressing interest in a product or service in some way, shape or form. That may include going to a brick-and-mortar location to shop for it, making a telephone inquiry or simply visiting a website. Advertising on semi-trailers visually exposes thousands of potential customers to your message as the truck covers miles of busy streets and highways every day.

According to the Owner-Operator Independent Driver’s Association (OOIDA), in the United States today there are approximately 350,000 registered owner-operators.

The average has been on the road as an independent for 18 years. A trucking career as an owner-operator is an achievable goal—both for those already behind the wheel as company drivers and those who are just beginning to think about getting a CDL. It's a dream with an undeniable allure: Becoming your own boss, relying on your own efforts and taking the reins of your own destiny are classic American values. However, any time you reach to achieve any goal, along with the rewards, there are also challenges. Here are four tips that may optimize your chances of finding success and minimize the pitfalls along the way.

Choosing the right drivers for your company and ensuring that they are competently trained is a critical component for any fleet.

However, this component can also be among the most costly of expenditures. There's a delicate balance required to both attract and retain skilled drivers while keeping costs low at the same time.

Hello and welcome to our new Curtainside Trailer blog…

where we will talk about all things related to Curtainside Trailers

If you are a client we are excited to introduce you to this new resource. If you are new to Roland Curtains and/or the curtainside trailer side of the trucking industry, we hope this blog becomes a valuable resource to get you up to speed on the value of curtainside trailers and how to get started with cutainsides.

For right now, we will recommend 4 Main Areas of the Roland Curtains website to Learn More: