The ways to spend money on mobile advertising are almost unlimited. For most companies however, the budget available is very limited. It pays to be selective and devote those funds to the most cost-effective media to generate the highest number of positive impressions per dollar. If you own a curtain side trailer, you already own almost 800 square feet of potential ad space that are being exposed to as many as 60,000 to 100,000 people every day as your truck rolls down the road. Printing the curtain on both sides of the trailer with your identifiable logo, company slogan and/or other eye-catching graphics is a great option to put your message on the road in a high-profile way, at low cost.
For every hour your curtainside trucks or curtainside trailers spend on the road, estimates are that at least 4,500 people may be “impressed” — advertising jargon for every time someone notices and recalls the graphic displayed on your curtain. That’s over a million every month, an “impressive” example of outdoor advertising and promotion, indeed. But how do you make sure your curtainside graphics are making the most of that opportunity to grab attention and get your message across? Successful truck trailer advertising strategies tend to include certain common elements you can put to work when thinking about a curtainside trailer or truck. Here are a few guidelines for creating and exploiting curtainside graphics.