CURTAINSIDE TRAILER BLOG

Curtainside advertising: Does it work?

[fa icon="calendar'] Oct 25, 2016 9:00:00 AM / by Pete Johnson posted in Curtain Side Trailer, Curtain Side Advertising, Curtainside Advertising

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The success of truck and trailer advertising can be traced back to the 1920's, when box trucks plying the jammed streets of New York city began displaying large logos and ad messages to catch the eye of the passing public. It was quickly recognized as a viable alternative to both billboards and print advertising. For decades after, logos and ads on solid-wall trailers were hand-painted in a costly, labor-intensive process that had to be renewed often. Road grime, chips and dents took their toll, and artistic and advertising value faded fast.

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